Video Content Reseller
Major TV networks are creating multi-channel networks to secure the service of skilled YouTubers. While this helps to shape the brand digitally and reach new target groups, it also neglects a different demand side.
Digital advertising is increasingly focusing on video formats, especially glossy lifestyle videos made for mobile. The social media platforms are easy to manage but creating original content certainly goes beyond sending a trainee into the wild with an iPhone.
Contently is leading the way with written content by bringing firms, agencies and freelancers together through an elaborated marketplace.
TV networks could easily adapt this new business model by marketing their video expertise to agencies and corporations, offering original premium content. This approach can even prepare them for the fight against Netflix.
Enhance browser games with custom TV shows
Another opportunity, TV networks are already investing in, are browser games along with their ubiquitous television commercials. But instead of keeping these two channels separate why not combine them.
Comunio is based on real-life football statistics, with gamers collecting points for the performance their selected players deliver on the field. With the weekly occurring phenomenon of gamers rearranging their fantasy football teams, a show reporting on match statistics and the transfer market would certainly find its viewers. And as the rights for German football transmissions carry a hefty price tag, why not create your own ecosystem. Live matches from a minor UEFA league such as Iceland, a biweekly statistics and transfer-show, reporting on the games’ top scorers and a state-of-the art mobile app could certainly bring new opportunities.
Second Screen Shopping
A straight forward option is to empower the second screen and make more content on screen available for online purchase. No matter if it’s clothes or holidays on sale, there are no limits when the sales pitch is cleverly included in the story onscreen.